Lewis Lapham, Eating Money

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Could there have been a pickier eater in 1950s America than me?  I doubt it.  Among the many things I wouldn’t eat was spaghetti and meatballs.  (Gross!)  Or at least I refused until one summer on return from camp, I told my astonished parents that I loved the stuff, just not the kind they served.  There was only one brand for me: Franco-American Spaghetti. 

For those of you who aren’t old enough to remember that Campbell’s brand or the singing ad line that went with it (“Who can? Franco-Ameri-can…”), it was spaghetti that came out of a can, usually with a thwuck and as a single cylindrical lump of Day-Glo reddish-orange goo (thanks undoubtedly to some since-banned red dye or other).  It practically screamed: don’t touch me if you value your life.  And of course I couldn’t get enough of the stuff.

Today, in my hometown, as in so many places in this country, there are two semi-competitive strands of food.  Representative of the far smaller of the two — the spreading local foods movement — is the modest-sized farmer’s market that opens every Friday morning in our neighborhood, like so many scattered around the Big Apple, and has put fresh fish, organic turkey breasts, and loads of green vegetables (root vegetables in winter) into urban diets like mine. 

Representative of the second strand are the corporate food labs that dedicate themselves to producing edible products carefully calibrated to the Franco-American weaknesses in us all, “combinations of fat, sugar, and salt that are so tasty many people cannot stop eating them” even when full; that, in the phrase of former Food and Drug Administration commissioner David Kessler, take us to “the bliss point.” (“The right combination of tastes triggers a greater number of neurons, getting them to fire more. The message to eat becomes stronger, motivating the eater to look for even more food.”)  You know that addictive feeling when you begin munching on that first whatever and just can’t say no, when your body, once started, just doesn’t know how to stop.

My bet is that you can get your fill of both strands in the summer “Food” issue of Lapham’s Quarterly, which, four times a year, brilliantly unites some of the most provocative and original voices in history around a single topic. (You can subscribe to it by clicking here.) TomDispatch thanks the editors of that elegant journal for allowing us to preview Lapham’s elegant little history of the American stomach.  Tom

The Midas Touch

Stomachs Too Big to Fail?

[A longer version of this essay appears in “Food,” the Summer 2011 issue of Lapham’s Quarterly and is posted at with the kind permission of that magazine.]

Jesus answered, “It is written, ‘Man shall not live on bread alone, but on every word that comes from the mouth of God.’”

The Gospel According to Matthew

It is a hard matter, my fellow citizens, to argue with the belly, since it has no ears.

— Cato the Elder

In both the periodical and tabloid press these days, the discussion tends to dwell on the bread alone — its scarcity or abundance, its price, provenance, authenticity, presentation, calorie count, social status, political agenda, and carbon footprint. The celebrity guest on camera with Rachael Ray or an Iron Chef, the missing ingredient in the recipes for five-star environmental collapse.

Either way, sous vide or sans tout, the preoccupation with food is front-page news, but in preparing for the current food issue of Lapham’s Quarterly, I’ve learned that my acquaintance with the backstory was well behind the headlines. My ignorance I attribute to a coming of age in the America of the late 1940s, its cows grazing on grass, the citizenry fed by farmers growing unpatented crops.

Accustomed to the restrictions imposed on the country’s appetite by the Second World War’s ration books, and raised in a Protestant household that didn’t give much thought to fine dining (one ate to live, one didn’t live to eat), I acquired a laissez-faire attitude toward food that, I learn from Michael Pollan, resembles that of the Australian koala. The koala contents itself with the eating of eucalyptus leaves, choosing to ignore whatever else shows up in or around its tree.

Similarly, the few primitive tastes met with before my 10th birthday — peanut butter and jelly, creamed chicken and rice, the Fig Newton — have remained securely in place for the last 66 years, faith-based and conservative, apt to be viewed with suspicion at trendsetting New York restaurants, in one of which last winter my asking about the chance of seeing a baked or mashed potato prompted the waiter to remove the menu from my hand, gently but firmly retrieving the pearl from a swine.

The judgment was served à la haute bourgeoisie, with a sprig of disdain and a drizzle of disgust. Thirty years ago I would have been surprised, but 30 years ago trendsetting restaurants hadn’t yet become art galleries, obesity wasn’t a crime, and at the airports there weren’t any Homeland Security agents confiscating Coca-Cola.

Times change, and with them what, where, and how people eat. In fifteenth-century London a man could be hanged for eating meat on Friday. An ancient Roman was expected to wear a wreath to a banquet. The potato in sixteenth-century Europe was believed to cause leprosy and syphilis. As of two years ago, 19% of America’s meals were being eaten in cars.

The history of food reaches across a span of four thousand years, during most of which time the global economy is agrarian. Prior to the twentieth century, the changes were relatively slow in coming. Humankind is the tenant of nature, food the measure of both humanity’s wealth and wellbeing. The earliest metal currencies (the shekel, the talent, the mina) represent weights and units of grain. Allowing for cultural difference and regional availability, the human family sits down to meals made of what it finds in the forest or grows in the field, the tables set from one generation to the next in accordance with the changing of the seasons and the benevolence of Ashnan or Ceres.

The contract between humankind and nature remains in force for as long as it is understood which one is the tenant and which one the landlord. Over the course of millennia human beings discover numerous ways of upgrading their lot — cooking with fire, domesticating animals and plants, bringing the tomato from Mexico to Spain, pepper from Sumatra to Salem, constructing the chopstick, the seine net, and the salad fork — but the world’s population stays more or less in balance with the world’s agriculture because the landlord is careful about matching supply and demand.

The sum of the world’s economic enterprise is how much or how little anybody gets to eat, the number of those present above and below the salt accounting for the margin of difference between a bull and a bear market. For thousands of years the four horsemen of the apocalypse, war and famine prominent among them, attend to the culling of the human herd. Europe in the fourteenth century doesn’t produce enough food to serve the increasingly large crowd of expectant guests. The Black Death reduces by a third the number of mouths to feed.

The contract between landlord and tenant doesn’t come up for review until the seventeenth-century plantings of capitalist finance give rise to the Industrial Revolution. Human beings come to imagine that they hold the deed to nature, persuaded that if soundly managed as a commercial real-estate venture, the property can be made to recruit larger armies, gather more votes, yield more cash. Add to the mechanical staples (John Deere’s cast-steel plow, Cyrus McCormick’s reaper) the twentieth century’s flavorings of laboratory science (chemical pesticides, synthetic gene sequences), and food becomes an industrial product subsumed into the body of a corporation.

The Stomach and the Purse

So at least is my understanding from what I’m told by the news media and learn from the labels at the supermarket, which isn’t much because the message wrapped in cellophane holds with the Pentagon’s policy of don’t ask, don’t tell. I rely instead on Aristotle, who draws the distinction between wealth as food and wealth as money by pointing out that the stomach, although earless, is open to instruction and subject to restraint.

A person can only eat so much (1,500 pounds of food per year, according to current estimates), but the craving for money is boundless — the purse, not the belly, is the void that is never filled. Paul Roberts fits Aristotle’s observation to the modern circumstance: “Food production may follow general economic principles of supply and demand; it may indeed create employment, earn trade revenues, and generate profits, sometimes considerable profits; but the underlying product — the thing we eat — has never quite conformed to the rigors of the modern industrial model.”

What is profitable is not necessarily edible; food apparently doesn’t get along well with assembly lines, farm-chemical runoff, antibiotics, and petroleum additives. Its quality deteriorates, as do the soils from which it springs and the health of the people to whom it is dished out.

Roberts defines the problem as the imbalance between “what is demanded and what is actually supplied,” and the analogy that comes to mind is the story about the good King Midas, who wishes that everything he touches might turn to gold. Dionysus grants the request, and Midas discovers that he is unable to digest 24-karat cheese or 12-troy-ounce turbot.

Again, if I’m to believe what I read in the papers and infer from the taste of Taco Bell, the shift from an organic to an industrial food chain takes place in the second half of the twentieth century. The use of ammonium nitrate for fertilizer makes possible the production of immense quantities of hybrid corn processed into as many synthetic products (cranberry juice, whole-grain bread, toothpaste, aspirin) as a corporate marketing manager cares to germinate and name.

Family farms give way to factory farms drawing their energies from fossil fuels in place of sunlight (the metamorphosis of two pounds of corn into four ounces of hamburger at the rate of one gallon of diesel fuel per acre); the chemical wastes that flow south with the Mississippi River from Iowa’s cornfields form a dead zone in the Gulf of Mexico equal in size to the state of New Jersey. The environmental damage is the cost of doing business, which is so abundantly successful that it allows for the presence of maybe as many as two billion people everywhere in the world who might not otherwise have been fed.

The changes move into position within the frame of my own lifetime, but I didn’t take much notice of their coming or going. In the vicinity of my childhood I have no recollection of such a thing as a supermarket; the greengrocer sold the fruit and the vegetables, the butcher supplied the pot roast and sometimes the steak. As a reporter for a San Francisco newspaper in the 1950s, I was often in the San Joaquin Valley to admire the apricots or praise the walnuts, but I don’t remember meeting any farmers who believed themselves resident in paradise.

Food as Succulent Strings of Heirloom Adjectives and Vintage Nouns

On moving east to New York City in 1960, I formed the habit of eating in restaurants and with it the supposition that the pleasures of the table were those to be found in the company and the conversation rather than in whatever was the sun-dried specialty on the plate. My belated introduction to the notion of a higher food consciousness I owe to Julia Child.

In the early 1960s, having served her apprenticeship at Le Cordon Bleu, she was conducting a cooking class on American public television, her program, The French Chef, so popular that the editors of The Saturday Evening Post sent me to take note of its being whipped up in a kitchen in Boston. The two days in her company — on set, at home, watching a taped sequence of her prior performances — were both a joy and a wonder to behold.

A hearty and steadfast woman unburdened with affectation, Mrs. Child didn’t preach sermons — gastronomic, moral, or conceptual. So carefree was her approach to the materials in hand that, when making a mess of a potato pancake, she didn’t lose her composure. “If this happens,” she said, “just scoop it back into the pan. Remember that you are alone in the kitchen, and nobody can see you.”

She took a simple and innocent delight in anything and everything she found pleasing (puff pastry or fish heads), her sense of enthusiastic discovery like that of Duke Ellington’s finding “the best barbecued ribs west of Cleveland and the best shrimp Creole outside New Orleans.” One of her French Chef episodes opened on an artichoke boiling in a pot under a shroud of cheesecloth, Mrs. Child looming suddenly into the shot to lift the cheesecloth with heavy tweezers and an expression of cheerful surprise.

“What’s cooking under this gossamer veil?” she said. “Why, here’s a great big bad artichoke, and some people are afraid of it.”

She had a way of misplacing things, often the butter, sometimes the seasoning or the chopped carrots — on one memorable occasion, the turkey. Undismayed by random accident and secure in her belief that all’s well that ends well, she could point to chicken frying in a pan and say, reassuringly, “We just leave it there, letting it make simple little cooking noises.”

If from Mrs. Child I learned what little I know about gourmandizing, I was never troubled by the wish to live on a farm, there in the morning mist down by the Wabash to milk a cow, butcher a pig, or strangle a chicken. Journalist Brent Cunningham takes to task the notion of rural utopia dispensed from the pulpits of the food-reform movements and finds it suffused with a reduction of “bourgeois nostalgia,” an artisanal memory of sweet-water streams overflowing with trout, the countryside teeming with “poor but noble” people, “tough and hard-working… living healthier and fundamentally better lives than the rest of us.”

The souvenir postcard is a misreading of American history. The story being told and retold in the old diaries and letters is not the one about a happy return to the well and the barn; it is the one about a desperate escape from the mud. Agriculture was never anything other than a hard row to hoe, and on reading the record I recognize myself as having been born into a uniquely privileged generation in an exceptionally fortunate country, never threatened, unlike most other people in most every other society that ever squatted on a riverbank or tented on the plains, by the fear, much less the fact, of starvation.

Together with every American housewife during the century denominated as America’s own, I welcomed the glut of packaged foods, was glad of the escape from having to cook, grateful for the kitchen conveniences, for the year-round strawberries, and the prompt home deliveries of saturated fat. In the company of travelers recently arrived from the Soviet Union and never before having seen a Stop & Shop, I shared their astonishment at the sight of what they perceived as a miracle.

I don’t bring the same sentiment into the restaurants that, by the early 1990s, had begun to come equipped not only with brushed and burnished steel but also with the atmosphere of devout observance that consecrate the exhibits of modern art. I never doubt the presence of grade-A epicures astonished by the revelation of A-list cuisine, the pleasure being taken in a well-dressed salad presumably akin to my own enjoyment of a well-turned phrase, but I suspect that as often as not it is the price of the thing that is precious, not the thing itself, and I notice that even when the food is mediocre, the sales pitch is invariably exquisite — succulent strings of heirloom adjectives and vintage nouns, wonderfully gratifying numbers ($465 for the tasting menu, $1,450 for the Napa Valley wine), literary ornament of a match with Tobias Smollett’s “five-year-old mutton, fed on the fragrant herbage of the mountains,” his “rabbits panting from the warren.”

Let the partaking of a truly expensive meal run to a five-course ritual of conspicuous consumption, and it becomes the proving of one’s salvation among the company of the elect. Who else but the rich can afford to pay so much for so small a shred of Kobe beef, can finance a holiday excursion to Le Cirque? The ancient agrarian societies dedicated the sacrificial bull or goat to Zeus or Jehovah; the modern capitalist society places the rhubarb gelée with gold leaf on the altar of Mammon.

It was my failing to remember that I live in a consumer society, one more interested in the fine furnishing of its stomach than in the interior decoration of its mind, that encouraged the waiter in New York last winter to repossess the menu. Here I was being offered the chance to eat money — equivalent in the American scheme of things to the body and blood of Christ — and I was refusing the sacraments.

Fortunately for the self-esteem of America’s moneyed noblesse, the signs of Mammon’s good grace are certain to become increasingly conspicuous. Between March 2010 and March 2011, the average cost of food in U.S. cities rose to a 40-year high — iceberg lettuce up 48%, coffee 30%, bacon 24%, beef 21%, potatoes 14%.

The worldwide cost of food meanwhile rose 37%, the cost of crude oil 23%. All the available data indicates a steadily upward trend, the global market for food subject not only to crop failure and the loss of arable land but also to its uses as engine fuel.

The best-selling prophets of forthcoming dystopia name numerous probable causes, among them climate change, political upheaval, epidemic disease, and nuclear accident, but as the leading indicator of bad news, they seldom fail to mention the projected imbalance between the world’s food supply and a world population breeding at a rate that would have done credit to Squire Smollett’s rabbits — 2.5 billion in 1950, 6 billion in 2000, 9.5 billion by 2050.

Despite the twentieth century’s resort to mass murder and global war, the four horsemen of the apocalypse no longer can be counted upon to cull the herd, and the question that apparently needs to be addressed is whether the problem is animal, vegetable, or mineral. Does it lend itself to a solution in accord with the moral and metaphysical definitions of wealth as food, or in line with the capitalist understanding of food as money? Which is the void that stands the better chance of being filled, the belly or the purse?

Lewis H. Lapham is editor of Lapham’s Quarterly. Formerly editor of Harper’s Magazine, he is the author of numerous books, including Money and Class in AmericaTheater of WarGag Rule, and, most recently, Pretensions to Empire. The New York Times has likened him to H.L. Mencken; Vanity Fair has suggested a strong resemblance to Mark Twain; and Tom Wolfe has compared him to Montaigne. This essay introduces “Food,” the Summer 2011 issue of Lapham’s Quarterly

Copyright 2011 Lewis H. Lapham

Lewis H. Lapham is editor of Lapham’s Quarterly. Formerly editor of Harper’s Magazine, he is the author of numerous books, including Money and Class in AmericaTheater of WarGag Rule, and, most recently, Pretensions to EmpireThe New York Times has likened him to H. L. Mencken; Vanity Fair has suggested a strong resemblance to Mark Twain; and Tom Wolfe has compared him to Montaigne.